As “Zoom Towns” lured remote workers to rural enclaves, BRIKA moved at the speed of culture and followed the well-heeled foot traffic to Aspen, Colorado. We secured a prime location in the main shopping district and opened a concept shop exploring The Art of the Cozy. From European brands to luxury to DTC, this expertly curated collection was tailored towards the stay-at-home culture that we were collectively navigating. This small but mighty shop was featured by goop, and noticed by Vogue cover models, major influencers and business titans alike resulting in tremendous word of mouth, reach and sales.