BRIKA Art of the Cozy Aspen

OUR ROLE - Pop-up retail, strategy, creative, design, retail-operations

Salt bed with pillow
Salt bed with pillow
Acquired by Salt in 2022, BRIKA is a retail innovation house with over 10 years of specialty retail experience executing 100+ ROI-focused pop-ups across North America for major property developers, national brands and DTC brands from across the US, Canada and Europe. From strategy and consulting to full concept, production and operations of retail stores now combined with the power of Salt’s digital connections capabilities we truly offer the industry's most customizable experiential retail platform.
When COVID closures hit big city retail hard, many brands – big and small - were left with very few options to reach new customers and generate sales outside of expensive and highly competitive online ad buys.
As “Zoom Towns” lured remote workers to rural enclaves, BRIKA moved at the speed of culture and followed the well-heeled foot traffic to Aspen, Colorado. We secured a prime location in the main shopping district and opened a concept shop exploring The Art of the Cozy. From European brands to luxury to DTC, this expertly curated collection was tailored towards the stay-at-home culture that we were collectively navigating. This small but mighty shop was featured by goop, and noticed by Vogue cover models, major influencers and business titans alike resulting in tremendous word of mouth, reach and sales.
Salt Blankets

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