OUR ROLE - Experiential
Challenge
Bud Light was looking for a creative concept to launch its new Seltzer in the Canadian market. An idea that would capture consumer’s and media’s attention in a way that would have them counting down, with the brand, in a COVID friendly way.
Solution
Bud Light Seltzer hit shelves March 2021 at the height of a global pandemic. Like any American crossing the border “Seltzy” needed to quarantine. The quarantine hotel (placed atop the busiest liquor store downtown) showcased Seltzy living and all it’s live activities for 14 days, becoming a content engine for PR and social, engaging consumers so they could interact with the newest Seltzer brand. Following the launch stunt, Seltzy continues to appear at the most topical cultural moments.
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