Virtual Icons

OUR ROLE - Strategy, Creative, Tech Development


The Cleveland Cavaliers were looking for an engaging digital experience to install in the concourse of Rocket Mortage Field House that would create sharable social assets for their partner, Verizon.



Virtual Icons is an interactive digital out of home experience that harnesses the latest augmented reality technology to excite and engage audiences of all ages with their sports heroes.

Our product creates a valuable brand transaction through the intersection of offline and online in 4 simple steps.

  • Design & install a physical landmark that grounds the experience in the real world
  • Create an icon for the AR using 3D scanning technology and photogrammetry
  • Unlock the experience with your smartphone through our web application (no download required)
  • Seamlessly share the image natively on social media

Like what you see?

Why not take a look at a few of our other projects.