A brand with incredible products and a new look and feel, needed to drive awareness and consideration of the brand amongst its target tea consumer. Challenged with a often commoditized category with brands struggling to differentiate, our job was to help Chocie Tea breakthrough and resonate with its audience.
Heading into tea season we set up a testing framework to quickly learn who our key audience was, and what messaging was key to driving them down the funnel. Through creative matrix and platform testing, we built a roadmap for success for Choice Organics Tea. Once we hit a critical mass of data, we supercharged performance through LAL and locked in on key platforms to drive efficient lower funnel activity.
Why not take a look at a few of our other projects.