OUR ROLE - Creative, Creator, Social, Media/Frontrunner


A brand with incredible products and a new look and feel, needed to drive awareness and consideration of the brand amongst its target tea consumer. Challenged with a often commoditized category with brands struggling to differentiate, our job was to help Chocie Tea breakthrough and resonate with its audience.

choice tea challenge
choice tea solution


Heading into tea season we set up a testing framework to quickly learn who our key audience was, and what messaging was key to driving them down the funnel. Through creative matrix and platform testing, we built a roadmap for success for Choice Organics Tea. Once we hit a critical mass of data, we supercharged performance through LAL and locked in on key platforms to drive efficient lower funnel activity.

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