OUR ROLE - Strategy, Creative, Design, Media, Web Development
Challenge
eCommerce has seen a massive rise in 2020, accelerating the shift from offline to online. ABInBev saw this as an opportunity to create a new direct-to-consumer channel for its brands.
Solution
An alcoholic beverage platform called Drinkrunnr, the easiest way to get the drinks people love, delivered right to their door. The brand was built to appeal to a wide variety of consumers who were digitally savvy and had an appreciation for convenience. The power of Drinkrunnr was the audience and occasion obsession that fueled a real-time marketing approach, allowing us to serve up thousands of custom offers and messages to hundreds of audience and occasion combinations.
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