OUR ROLE
Full service – Strategy, Creative, Content, Media, Shopper Marketing, Web, Directto-Consumer, Sampling
Challenge
Picture this, it’s 2020 and a global pandemic has caused cannabis retailers to close to in-store shopping or has dramatically reduced their store capacity across the country. You’re a new CBD cannabis beverage brand that was designed especially for consumers who are newly entering this category and specifically looking for an approachable CBD-only option. It's a new and emerging category; awareness is low and people can’t naturally discover your product in store. This was the reality for everie in the spring of 2021.
Strategy & Solutions
Consumer interest and demand for CBD beverages Is there, but Canadian's don't know how to take the first step to find this new category - we need to Introduce them to the category and guide them on their journey. Our approach? Make CBD beverages for everyday moments by showcasing their delicious taste and fit for relevant occasions - seeing and tasting Is believing! The brand was brought to life through beautiful occasion-based imagery, enticing pour shots over ice and steaming cups of tea. Something other CBD products just can’t do.
Like what you see?
Why not take a look at a few of our other projects.
