OUR ROLE - Experiential
Challenge
Kona was looking to launch a mobile, experiential pop-up that allowed consumers to experience the brands core essence of Hawaii in a COVID safe way.
Solution
We helped the brand create a mobile, experiential pop-up that allowed consumers to “Switch into Kona Mode” after a long day’s work. The creative concept was designed to bring consumers to Hawaii, no plane ticket needed. A multi -sensory mobile bar was developed that was an escape from the winter cold and transported people into island life, with Kona in hand. Just for a second, people got to escape a little bit of reality and relax with Kona.
Like what you see?
Why not take a look at a few of our other projects.
