OUR ROLE - Experiential
Challenge
Calgary Flames legend Mike Vernon was inducted into the Hockey Hall of Fame as part of the 2023 class. Mike’s Hard Lemonade wanted to celebrate this momentous occasion and show their support from one Mike to another!
Solution
Mike’s Hard rallied Mikes from across Calgary to celebrate Mike Vernon’s Hall of Fame Induction by creating a Mike Cheer Zone at the Saddledome.
Amplifying the search across Calgary through OOH, DOOH, and Social Promotion, we were able to select 60 ultimate Flames Fans named Mike (and Mike Variations) to bring the party and excitement to the Saddledome, in true Mike’s fashion
Like what you see?
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