OUR ROLE - Creative, Design
Challenge
Nike was looking to elevate the jersey for Team Canada Soccer and required a creative and design partner who would develop a custom type font for the jersey naming/numbers.
Solution
To embrace the powerful new look of Canada Soccer’s new jersey for the 2020/21 season we looked to the most powerful symbol in Canada, the maple leaf. Inspired by the dynamic lines that make up the maple leaf on the Canadian flag, Power Lines font is a unique in that every single character is created from the angles found in the iconic leaf designed in 1964. A fitting statement that adorns the jerseys of the most successful men and women’s Canadian soccer teams in recent history.
Like what you see?
Why not take a look at a few of our other projects.
