OUR ROLE
Full service – Strategy, Creative, Content, Media, Experiential, Social, Web Development
Challenge
As the province of Ontario prepared to legalize online single-game sports betting, PointsBet was getting ready to launch in Canada for the first time. However, nearly a dozen other sportsbooks were looking to launch for legalization as well. This meant that a market dominated by grey-market overseas operators would now also be flooded with several legalized operators, ALL AT THE SAME TIME.
Strategy & Solutions
In a cluttered category, we successfully launched PointsBet Canada with a differentiated position in market that allowed them to succeed as a true challenger brand. Leveraging comedy as our way in, we focused on education through entertainment with Canadian icons, the Trailer Park Boys. Unexpected partnership that helps the brand feel relatable and be memorable. With a full 360 approach across all channels, we built a go-to-market brand to build awareness and convert into profitable performance.
4
Like what you see?
Why not take a look at a few of our other projects.
