Toyota has been a long-standing sponsor of the Women’s World Cup, but this year they wanted to leverage the sponsorship to truly help spread a strong message in support of women in sport. Our job was to come up with a unique way to engage soccer fans and showcase Toyota’s support of the games.
We came up with a content spot that could be leveraged across all of Toyota’s owned and paid channels, a narrative rooted in that one moment in every young athlete’s life that changes things forever. The moment they realize that it’s okay to dream of becoming something great. Something bigger than the school they go to, the town they live in, and the expectations put on them. This campaign was designed to shine a spotlight and celebrate and encourage those moments. The ones where dreams of soccer glory begin.
Why not take a look at a few of our other projects.