OUR ROLE
Strategy, Creative & Design, Experiential, Production
Challenge
As part of Xbox’s annual global showcase announcing its upcoming gaming activity, Salt was tasked with ideating and leading the creative integration of the digital showcase with the in-person events, hosted in LA, Toronto, Madrid, and Sydney. The objective was to broadcast the showcase then build on the excitement that celebrates it and the Xbox community with its fans – and do so in a way new to the brand given the absence of the E3 conference.
Strategy & Solutions
Working with the Xbox global team, we supported all markets by funneling our creative. Two of the markets, Los Angeles & Toronto, were under Salt’s direct creative management where we built an interactive event that allowed fans to engage with the games and people behind them via meet & greets, on stage programming, gaming stations, and game specific activation stations in immersive environments.
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