OUR ROLE - Full Service - Strategy, Creative, Content, Social Community Management, Media
Challenge
It’s no secret that the gamer community is one of the most passionate audiences out there. And as one of the most well-known and obsessed about brands by fans in the world, Xbox wanted to find new ways to fuel that fire, specifically through localized content. Our goal was to blow Xbox’s global engagement targets out of the water, increase followers and implement a content strategy for launching Xbox’s presence on TikTok.
Solution
Our strategy was a combination of finding ways to bring Canadians to everyday game play while innovating the gaming space through a Canadian lens, helping the brand move at the speed of culture and improve its relevancy with its fanbase. To do this, we identified unique ways of adding a little Canadian flavor to Xbox’s social content that made Canadian Xbox fans feel proud to be part of the Xbox family.
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