OUR ROLE - Creative & Design, Content Production
Challenge
We were asked to help supplement global content by helping make Xbox more relevant in the local market through content that would speak to and help the brand relate to the Canadian audience.
Solution
Our approach was to truly dig into the depths of gaming culture and cross pollinate that with Canadian culture, resulting in both proactive and reactive content that ignites excitement within our Xbox community and makes them proud to be an Xbox gamer. We have seen explosive results with this strategy, overdelivering global benchmarks by 3:1 and developing global best practices for platforms like TikTok.
Like what you see?
Why not take a look at a few of our other projects.
