OUR ROLE - Strategy, Creative & Design, Shopper/Packaging
Challenge
Yerbae was created with a simple goal – design an energy beverage that didn’t compromise on function or taste but also had a clean ingredient panel. The product delivered but the current packaging did not. We needed a new look that would disrupt the category while energizing both the body and mind. A design as unique as the beverage itself.
Solution
Our updated design had plenty of boxes to check. We developed a unique brand look and colour palette that breaks thru in a very noisy category. We balanced taste appeal, our clean ingredient story and our key benefit - natural caffeine. We established a clear visual differentiation between 16oz Energy Drinks and 12oz Energy Seltzers with an easy-to-follow flavor navigation system. All this while retaining a nod to the original design so we didn’t lose our core consumers along the way.
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