Xbox Series X|S Launch

OUR ROLE - Full Service - Strategy, Creative, Design, Experiential, Content, Social

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Xbox was looking to launch the most anticipated console in the history of the company in the biggest way possible. Only hurdle? It was the middle of a pandemic and we couldn’t get people’s hands on the device.
To help Xbox North America launch in a big way, we created two larger than life, 40’ tall, Xbox consoles. These installations gave fans an opportunity to engage with the brand via live stream through custom content, oodles of game codes and a global gamer scavenger hunt making Xbox a hot topic of the gaming community leading up to the Series X launch.
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