Women's World Cup
Challenge
adidas was looking for a unique way to leverage Ashley Lawrence to help tell a compelling story of Impossible is Nothing through the lens of training, her preparation, and her journey as we approach the Women’s World Cup.
Strategy and Solutions
With the biggest women’s sporting event ever is right around the corner, it was the perfect time to celebrate women’s soccer in its own right, as well as helping bring focus to propel it forward, continue to grow the cultural acceptance and support, and the recognition it deserves. We all want to get ‘there’, but this story was about a work in progress. It was about telling conformity to get out of the way, that a new generation of women are doing things ‘their’ way and we’re not sorry about it. Because impossible is nothing.
Kitsilano Terrex Launch
Challenge
Drive excitement and energy around the TERREX Kitsilano store opening. Our job was to enhance the store opening experience to help generate incremental earned media impressions to ensure everyone in Vancouver is aware and excited for the store opening.
Strategy and Solutions
Bring together the magic of the outdoors combined with a Terrex shopping experience. We developed an extension of the new adidas store to the sidewalk out front, dressing it to look like the hiking trails of British Columbia. This allows people to feel like they were out for a hike while getting to browse and shop some of the best products from the Terrex line. It helped generate some great buzz, UGC and earned coverage by changing up the shopping landscape (literally) in Kits.
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