Poppy Stories put the Poppy top of mind in November, generating over 20M impressions and over 120K page views. The campaign also directly led to incremental donations, through a link that appeared after users scanned their Poppies.Ultimately though, the goal of the initiative was to help Canadians put someone in their hearts, just under the Poppies they pinned there on Remembrance Day. So, perhaps the most powerful proof point was an unexpected one. The average time spent on the site, which was just over two minutes. Or nearly the exact amount of time we stand in silence on November 11th reflecting on those who gave their lives for us.