Xbox

We were asked to help supplement global content by helping make Xbox more relevant in the local market through content that would speak to and help the brand relate to the Canadian audience.

Our approach was to truly dig into the depths of gaming culture and cross pollinate that with Canadian culture, resulting in both proactive and reactive content that ignites excitement within our Xbox community and makes them proud to be an Xbox gamer. We have seen explosive results with this strategy, overdelivering global benchmarks by 3:1 and developing global best practices for platforms like TikTok.

CASE STUDY

Xbox Series X|S Launch

OUR ROLE - Full Service - Strategy, Creative, Design, Experiential, Content, Social

Xbox was looking to launch the most anticipated console in the history of the company in the biggest way possible. Only hurdle? It was the middle of a pandemic and we couldn’t get people’s hands on the device.

Working with the Xbox global team, we supported all markets by funneling our creative. Two of the markets, Los Angeles & Toronto, were under Salt’s direct creative management where we built an interactive event that allowed fans to engage with the games and people behind them via meet & greets, on stage programming, gaming stations, and game specific activation stations in immersive environments.

CASE STUDY

Bethesda Showcase

OUR ROLE - Strategy, Creative & Design, Experiential, Production

As part of Xbox’s annual global showcase announcing its upcoming gaming activity, Salt was tasked with ideating and leading the creative integration of the digital showcase with the in-person events, hosted in LA, Toronto, Madrid, and Sydney. The objective was to broadcast the showcase then build on the excitement that celebrates it and the Xbox community with its fans – and do so in a way new to the brand given the absence of the E3 conference.