Challenge
It’s no secret that the gamer community is one of the most passionate audiences out there. And as one of the most well-known and obsessed about brands by fans in the world, Xbox wanted to find new ways to fuel that fire, specifically through localized content. Our goal was to blow Xbox’s global engagement targets out of the water, increase followers and implement a content strategy for launching Xbox’s presence on TikTok.
Strategy and Solutions
Our strategy was a combination of finding ways to bring Canadians to everyday game play while innovating the gaming space through a Canadian lens, helping the brand move at the speed of culture and improve its relevancy with its fanbase. To do this, we identified unique ways of adding a little Canadian flavor to Xbox’s social content that made Canadian Xbox fans feel proud to be part of the Xbox family.
CASE STUDY
Xbox Series X|S Launch
Challenge
Xbox was looking to launch the most anticipated console in the history of the company in the biggest way possible. Only hurdle? It was the middle of a pandemic and we couldn’t get people’s hands on the device.
Strategy and Solutions
Working with the Xbox global team, we supported all markets by funneling our creative. Two of the markets, Los Angeles & Toronto, were under Salt’s direct creative management where we built an interactive event that allowed fans to engage with the games and people behind them via meet & greets, on stage programming, gaming stations, and game specific activation stations in immersive environments.
CASE STUDY
Xbox Games Showcase
Challenge
As part of Xbox’s annual global showcase announcing its upcoming gaming activity, Salt was tasked with ideating and leading the creative integration of the digital showcase with the in-person events, hosted in LA, Toronto, Madrid, and Sydney. The objective was to broadcast the showcase then build on the excitement that celebrates it and the Xbox community with its fans – and do so in a way new to the brand given the absence of the E3 conference.
Strategy and Solutions
Working with the Xbox global team, we supported all markets by funneling our creative. Two of the markets, Los Angeles & Toronto, were under Salt’s direct creative management where we built an interactive event that allowed fans to engage with the games and people behind them via meet & greets, on stage programming, gaming stations, and game specific activation stations in immersive environments.
Like what you see?
Why not take a look at a few of our other projects.
CASE STUDY
Xbox Social Content